Sam Liberty’s design practice combines behavioral science, game design, playful UX, and human-centered principles. His work changes behavior and attitudes, generates data, educates and persuades, sometimes all at once.

He designs games for healthcare, education, sustainability, financial wellbeing, and humanitarian effort all over the world. His clients include digital therapeutics, tech startups and scale-ups, the International Red Cross, World Bank Institute, United Nations, MIT Lincoln Labs, MIT Media Lab, UNICEF, World Wildlife Fund, and various government institutions and planning commissions.

He is a frequent speaker at conferences such as Games For Change, Serious Play, and Gamification Europe.

As “The Gamification Professor,” he teaches others to do what he does at Northeastern University and in workshops.