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Sam Liberty

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Prototypr

5 Lessons In Gamifying Health

I’ve been designing games and gamified apps that improve health and wellbeing for around a decade. When I first started designing in this…

Jun 3, 2023

5 Lessons In Gamifying Health

Jun 3, 2023

Published in
Bootcamp

The Paradox of Clarity: Why Making Things Too Easy Can Kill Engagement

I was 16 when I laid hands on a Japanese import of Sonic Adventure weeks before its U.S. release. I couldn’t read a word of Japanese, but I…

Oct 28

The Paradox of Clarity: Why Making Things Too Easy Can Kill Engagement

Oct 28

Published in
Bootcamp

Why AI Can’t Crack the NYT Connections Puzzle (Yet)

AI is getting impressively good at a lot of things. It can write essays, debug code, and even create poetry. I even used Claude Sonnet 3.5…

Oct 14

Why AI Can’t Crack the NYT Connections Puzzle (Yet)

Oct 14

Published in
Bootcamp

Why do people who “don’t play games” play Wordle?

On games, psychology, and why we play

Sep 17

Why do people who “don’t play games” play Wordle?

Sep 17

Fix GenAI’s Greatest Vulnerabilities With Playful Design

Whether you’ve articulated it to yourself or not, part of you realizesthat all GenAI products have the same three major vulnerabilities:

Jul 28

Fix GenAI’s Greatest Vulnerabilities With Playful Design

Jul 28

Published in
Prototypr

Sorry, Everyone: It Is Called “Gamification.”

When you add gaming elements to a non-gaming context, it’s gamification.

May 26

Sorry, Everyone: It *Is* Called “Gamification.”

May 26

Published in
Bootcamp

Gamification Strategy: When To Use Leaderboards

Points, Badges, and Leaderboards make up the core of what most people consider gamification. If you read my articles regularly, you know…

May 5

Gamification Strategy: When To Use Leaderboards

May 5

Published in
Prototypr

Avoid These Fatal Gamification Mistakes At All Costs

Since 2012, I’ve helped dozens of clients make their products and processes more engaging. I’ve also seen companies struggle to understand…

Apr 28

Avoid These Fatal Gamification Mistakes At All Costs

Apr 28

Published in
Bootcamp

Why your health app should not be “designed by doctors”

For the most part, people trust doctors. After all, who knows more about human health?

Apr 8

Why your health app should not be “designed by doctors”

Apr 8

Published in
Bootcamp

What Makes The “Four Big” Social Apps Addictively Engaging For Teens?

The Core Motivators of TikTok, Instagram, YouTube, and Snapchat Explained

Mar 24

What Makes The “Four Big” Social Apps Addictively Engaging For Teens?

Mar 24

Sam Liberty

Sam Liberty

Consultant -- Applied Game Design. Gamification expert. Clients include Click Therapeutics and The World Bank. Former Lead Game Designer at Sidekick Health.

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