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Sam Liberty

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Prototypr

5 Lessons In Gamifying Health

I’ve been designing games and gamified apps that improve health and wellbeing for around a decade. When I first started designing in this…

Jun 3, 2023

5 Lessons In Gamifying Health

Jun 3, 2023

Published in
Bootcamp

I’m a Game Designer. Here’s Why I Never Play Games On My Phone.

Quickly, what is the best selling game of all time? You probably won’t be surprised to learn it’s Minecraft, with over 300,000,000 games…

2d ago

I’m a Game Designer. Here’s Why I Never Play Games On My Phone.

2d ago

How To Actually Gamify Your Life (A Game Designer’s Guide)

For years, I’ve been the guy companies call when they want to make their products more engaging. I’ve designed gamification systems for…

Mar 2

How To Actually Gamify Your Life (A Game Designer’s Guide)

Mar 2

The 31 Core Gamification Techniques (Part 4: Investment & Customization)

In the first three parts of this series, we explored mechanics that make progress visible, turn solo activities social, and create lasting…

Feb 24

The 31 Core Gamification Techniques (Part 4: Investment & Customization)

Feb 24

The 31 Core Gamification Techniques (Part 3: Engagement Loops)

In the first two parts of this series, we explored how to make progress visible and turn solo activities into social experiences. These…

Feb 18

The 31 Core Gamification Techniques (Part 3: Engagement Loops)

Feb 18

The 31 Core Gamification Techniques (Part 2: Social & Competition)

In Part 1 of this series, we looked at progress and achievement mechanics. These fundamental techniques tap into our desire for growth and…

Feb 10

The 31 Core Gamification Techniques (Part 2: Social & Competition)

Feb 10

Published in
Prototypr

Ethical Gamification: Designing for User Well-being in the Age of Addictive Tech

At a meeting recently, the CEO of a health startup asked me the $10,000 question: “How do we make our app more addictive?”

Feb 2

Ethical Gamification: Designing for User Well-being in the Age of Addictive Tech

Feb 2

The 31 Core Gamification Techniques (Part 1: Progress & Achievement Mechanics)

What Is A Gamification Technique?

Jan 26

The 31 Core Gamification Techniques (Part 1: Progress & Achievement Mechanics)

Jan 26

The Game Theory Of Ignoring Politics

Political engagement has become a dangerous addiction. We’re playing the wrong game, and we’re losing.

Jan 19

The Game Theory Of Ignoring Politics

Jan 19

Published in
Prototypr

How to Gamify Your App: A Product Designer’s Complete Guide

On a Tuesday morning in 2019, DuoLingo’s product team made a small change to their app’s onboarding flow. They added one simple question…

Jan 12

How to Gamify Your App: A Product Designer’s Complete Guide

Jan 12

Sam Liberty

Sam Liberty

Consultant -- Applied Game Design. "The Gamification Professor." Clients include Click Therapeutics, Sidekick Health, and The World Bank.

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