PinnedPublished inPrototypr5 Lessons In Gamifying HealthI’ve been designing games and gamified apps that improve health and wellbeing for around a decade. When I first started designing in this…Jun 3, 20236Jun 3, 20236
Published inBootcampThe Paradox of Clarity: Why Making Things Too Easy Can Kill EngagementI was 16 when I laid hands on a Japanese import of Sonic Adventure weeks before its U.S. release. I couldn’t read a word of Japanese, but I…Oct 28Oct 28
Published inBootcampWhy AI Can’t Crack the NYT Connections Puzzle (Yet)AI is getting impressively good at a lot of things. It can write essays, debug code, and even create poetry. I even used Claude Sonnet 3.5…Oct 141Oct 141
Published inBootcampWhy do people who “don’t play games” play Wordle?On games, psychology, and why we playSep 17126Sep 17126
Fix GenAI’s Greatest Vulnerabilities With Playful DesignWhether you’ve articulated it to yourself or not, part of you realizesthat all GenAI products have the same three major vulnerabilities:Jul 28Jul 28
Published inPrototyprSorry, Everyone: It *Is* Called “Gamification.”When you add gaming elements to a non-gaming context, it’s gamification.May 26May 26
Published inBootcampGamification Strategy: When To Use LeaderboardsPoints, Badges, and Leaderboards make up the core of what most people consider gamification. If you read my articles regularly, you know…May 5May 5
Published inPrototyprAvoid These Fatal Gamification Mistakes At All CostsSince 2012, I’ve helped dozens of clients make their products and processes more engaging. I’ve also seen companies struggle to understand…Apr 285Apr 285
Published inBootcampWhy your health app should not be “designed by doctors”For the most part, people trust doctors. After all, who knows more about human health?Apr 8Apr 8
Published inBootcampWhat Makes The “Four Big” Social Apps Addictively Engaging For Teens?The Core Motivators of TikTok, Instagram, YouTube, and Snapchat ExplainedMar 24Mar 24